On an average, Greeks use 1 million plastic cups per day. Whether they’re driving, walking in the street, trying to squeeze in the Metro, yelling at someone, sitting in front of a computer or simply watching a movie, Greeks love holding a plastic cup. It’s an extension of their hand. We are probably the largest consumers of plastic cup/person in the world.
This web & TV “no plastic” campaign is focused on persuading Greeks to swift to reusable cups. We were asked by Greenpeace to produce and edit their idea, and we did with the cooperation of Greek celebrity Mary Sinatsaki.